Contestants get to witness some of Cheeky's behavior and have to guess whether it's "cute" or "annoying." This may seem pretty straightforward, but I assure you it's not. It's completely contextual, which is where the challenge is. Let me give you some examples.
Listening to Cheeky sing at the top of her lungs TWO HOURS after putting her to bed = ANNOYING
Getting a big hug and kiss from Cheeky because she doesn't want you to leave for work = CUTE
Getting a big hug and kiss from Cheeky WHILE SHE REFUSES TO LET GO OF YOUR LEG because she doesn't want you to go to work = ANNOYING
Cheeky giggling after a fart = CUTE
Cheeky giggling after a fart THAT SMELLS LIKE THE DECAYING INTESTINES OF A DEAD GOAT THAT HAD FEASTED ON THE DIARRHEA OF A 40 YEAR-OLD ALCOHOLIC FOR A WEEK = ANNOYING
Cheeky running naked in the house announcing she's "Makid Girl!" = CUTE
Cheeky running naked in the house WHEN SHE'S SUPPOSED TO BE GETTING IN THE F*CKING TUB announcing she's "Makid Girl!" = ANNOYING
Complex, convoluted explanations of life's little idiosyncrasies as explained by a three year-old = CUTE
Complex, convoluted explanations of life's little idiosyncrasies as explained by a three year-old AD NAUSEUM FOR HOURS ON END WITHOUT A BREAK OF ANY KIND = ANNOYING
Cheeky climbing into our bed in the morning to snuggle - CUTE
Cheeky climbing into our bed in the morning to snuggle WHICH IS BULLSHIT BECAUSE ALL SHE REALLY WANTS IS FOR YOU TO WAKE YOUR ASS UP AND SCRATCH HER BACK UNTIL EVERY ITCH SHE WILL EVER HAVE IN HER ENTIRE LIFE IS GONE = ANNOYING
You get the basic idea. It's the type of game parents would probably be REALLY good at, and the payoff wouldn't have to be that big. Personally, you don't need to offer $1 million to get me on the show...I'd take a weekend night of babysitting.